“Overtourism” is a fairly modern phenomenon. The rapid increase of globalisation opened the world up for easier travel, with international transport and travel now much more affordable and accessible.
While this can be a real positive, it can also lead to huge numbers of people flocking to the same place at the same time.
This can be annoying for locals and difficult for tourists, as you can find yourself shuffling around unable to take much in.
This is evident in the “Instagram v reality” pictures of popular tourist destinations. The “Instagram” is an artfully beautiful shot of the landmark, while the “reality” pans out to show crowds of tourists crammed into a small space.
Read on if you’d like to discover some beautiful holiday destinations that can help you avoid the crowds.
1. Akureyri, Iceland
Iceland features some of the world’s most dramatic and striking geography, including volcanoes, glaciers, and fjords. According to IcelandData, it receives 1.4 tourists for every resident annually, one of the highest tourist-to-resident ratios in the world.
However, many tourists opt for the southern coast, so if you’re looking for a quieter trip, then you could try Akureyri, often known as the “capital of the north”. Here, you’ll find the Goðafoss waterfall, one of the most spectacular waterfalls in the country, and Lake Mývatn, a beautiful, volcanically active lake.
It’s also a great place for whale watching, in particular humpback whales. Plus, the city of Akureyri is pleasant to stroll around, with plenty of cosy cafés and colourful historic buildings.
2. Astypalaia, Greece
This unique butterfly-shaped island features the same white-washed houses and glistening coves as other Greek islands, such as Santorini and Mykonos. However, its really outstanding quality is the slow-paced, traditional lifestyle enjoyed by its inhabitants, along with a world-leading focus on electric-vehicle-only travel, making it incredibly peaceful and quiet.
Wild, beautiful beaches feature turquoise waters, with Livada – its most accessible beach – surrounded by olive groves and orchards.
The main town is Chora, overlooked by an imposing Venetian hilltop castle and flanked by traditional, red-roofed stone windmills which stand in its central square.
3. Salerno, Italy
While many visitors head for the Amalfi Coast, Salerno, on the eastern side of the coast, offers a true Italian experience but with far fewer tourists.
The picturesque medieval town is a lovely place to stroll and discover little artisan shops, open-air cafes, and stunning architecture. Meanwhile, the Lungomare Trieste, a tree-lined seafront promenade, is perfect for a peaceful evening stroll.
You can also enjoy some Mediterranean sunshine at the Villa Comunale, a beautiful public garden and park with stunning coastal views.
4. Rijeka, Croatia
Dubrovnik, Split, and Zagreb are popular tourist destinations in Croatia and are all undeniably stunning. But if you’re looking for something a little more discerning, Rijeka is an often-overlooked but charming port city offering an authentic taste of Croatian culture.
It acts as a gateway to the Kvarner Gulf islands, with regular catamarans and ferries transporting you away from the mainland to some of the country’s most beautiful and peaceful islands. Here, you’ll find untouched natural beauty, sandy coves, crystal-clear waters, and stunning scenery.
Rijeka itself features Trsat Castle, situated high above the city. A trip to these fascinating ruins will also offer you some of the most glorious views of the city and the bay. Plus, grand Austro-Hungarian architecture presents an impressive and imposing sight as you wander the streets and take in the little shops, cafés, and markets.
5. The Outer Hebrides, Scotland
The main islands of Lewis and Harris are renowned for their rugged coastlines, white sandy beaches, and turquoise waters. The Calanais Standing Stones, a cross-shaped setting of stones, pre-date even Stonehenge and are believed to have been placed about 5,000 years ago.
The islands are particularly idyllic during the longer days of summer, offering a chance to see some stunning wildlife, including golden eagles, red deer, and seals.
The Outer Hebrides offer a unique escape, acting as the perfect disconnect destination where you can relax, recharge, and simply switch off for a while.
How to navigate crowded places you do want to visit
Sometimes, you will want to visit the big places and the popular landmarks. But you can still try to optimise your time so you’re not completely consumed by crowds.
Plan your timings
If you’re visiting an outdoor landmark, then very early morning is often a good time to beat the crowds. Aim for 6.30 am, and you can enjoy some space to yourself and some early morning light, which is often better for photos.
For ticketed attractions, aim for lunchtime, as most people will choose a morning or afternoon slot. Selecting lunchtime often means you’ll have more breathing room to explore.
Many ancient ruins offer evening tickets in the summer, and this can be not only less crowded, but also much cooler. The sunset also offers an atmospheric backdrop, adding extra pizzazz to an already spectacular sight.
Walk a little further
A common rule of thumb, sometimes known as the 300-metre rule, is that the majority of tourists stay within a 300-metre radius of where their tour bus drops them. Try to walk 15 minutes further than these drop-off destinations, and you’re much more likely to find more authentic local experiences.
Check for smaller entrances
Many large landmarks have multiple entry gates, and if you can locate a side or back entrance, you might find the queues there are shorter.
Get in touch
We can help you plan your finances to fund your next dream holiday. Please email us at info@servoprivatewealth.com or call 01444 715200, and we’ll be happy to help.
Please note
This article is for general information only and does not constitute advice. The information is aimed at individuals only.
All information is correct at the time of writing and is subject to change in the future.
Any links will direct to a third-party website and Servo Private Wealth is not responsible for the accuracy of the information or content contained within linked sites.
Approved by Best Practice IFA Group Limited on 22/06/2026.